We keep moaning about people resisting Quality. Is that really the problem, though? Yes, Quality leaders face a lot of resistance. No doubt about it. So we trot off and learn what we can about influencing without authority. We gather more data and facts to make our point unarguable and un-resistible. We try using the language of our listeners. We frame things in business-speak. And still… resistance. But what if they're not resisting Quality? Maybe they're just doing that ver